Did someone send you this email? Subscribe to future emails The Offer Is it possible to have good brand positioning and a good product but not a good offer? Seems counterintuitive, but it is possible, particularly in SaaS. Firstly, let's get on the same wavelength. What is an offer? It's a proposal presented to a prospect of what the company will provide in exchange for the customer's money. Here’s what an offer is made up of: Value proposition: Clear articulation of the benefits to a...

Did someone send you this email? Subscribe to future emails Which channel delivers max leads in the most cost-effective way? “Which channel should I pick, Oren? Which will deliver maximum leads in the most cost-efficient way?” I have a handful of meetings each week with B2B SaaS founders, and some version of that question comes up on about 90% of calls. Good question, right? Actually, no, not really. Order of sequence is everything here. The right question explored at the wrong time can lead...

Did someone send you this email? Subscribe to future emails Authenticity Vs Self-Promotion Let's bust a myth. Personal content does not need to be overly personal. I share very little of my own personal life on LinkedIn. Many personal brands share personal aspects of their lives that are unrelated to their work, Rand Fishkin being one. But many other successful brands share very little of their 'personal' self. April Dunford is one of those. What every successful personal brand shares,...